People typically are more status seeking than they admit to others or even themselves
The impact of status and the desire for it in society is easily underestimated, because status is a taboo. It is not well regarded to be status seeking, in fact, seeking status is often seen as low status – an idealised high status person already has everything they need, including status. In addition, it feels unpleasantly adjacent to thinking of people as inferior or superior. Status has a zero sum quality that makes it feel meaningless.
Hence many status games have evolved plausible deniability, allowing the status drive to be pursued while being hidden from others and even ourselves. People pursue hobbies that can bring genuine joy, connection and growth and also just happen to be expensive (e.g. fancy camera equipment), demand a significant amount of time (e.g. travel), intellectual energy (e.g. appreciating challenging art and understanding its context), skill (e.g. performing arts like dance or music) or physical fitness or impress others in some other way. We may fool ourselves into thinking we’re not seeking status when we are, e.g. believing we just want certain clothes for their quality etc. – because it is simpler to fool others when we also fool ourselves. Our hearts draw no clear line between practicality, pleasure, connection and status.